The recent pandemic, the closure of many high street stores and the rise of direct to consumer brands have all contributed to an influx of

There comes a time with every affiliate program whereby you get inactive publishers. By this, I mean affiliates who may or may not have driven

Everybody knows Google is big, but how big is it exactly and can you use it to your advantage when trying to recruit new affiliates?

Everyone reading this is probably fully aware of how shopping online increases before Christmas. This holiday season is not anything new for retailers. Seasonal periods

Like with all digital channels, we must have a full view of our affiliate marketing costs. That way, we can analyse if the channel is

Potentially having a touchpoint across multiple digital channels, affiliate marketing has become incredibly important to companies online. Over 80% of brands and 84% of publishers

The affiliate industry is thriving. In 2020, the COVID-19 forced retail activity online and advertisers and publishers alike took advantage. Previously, there may have been

A typical question I get asked from new affiliate programs or those in their infancy is the sales mix expectation. What sales mix do I

Table of Contents Want to know if Affluent is the right affiliate reporting tool for your program? Read our detailed Affluent review.  What Is Affluent?