The affiliate industry is thriving. In 2020, the COVID-19 forced retail activity online and advertisers and publishers alike took advantage.
Previously, there may have been a hesitancy to launch an affiliate program. But, with stores closed it became a necessity.
Now there has been a dramatic investment in the channel with brands bowled over by the ROI’s compared to other digital media.
Publishers are also taking advantage by monetising more content. Affiliate links can help make them more money from new or existing content as they cater for the surge in online shopping.
To give you an overview of the affiliate industry and those in it. I have brought together some of the best stats from the past year.