Who is Sam Brady?

He is a highly experienced affiliate marketing specialist, who first started running his own affiliate campaigns way back in 2002. A lot has changed since then. Sam has honed his skills working agency and client side managing global accounts for brands like Tommy Hilfiger, River Island, Goldsmiths and Uniqlo.


After launching his own business offering bespoke program management in 2018 he now helps small and large brands become more successful with affiliate marketing. 

I make affiliate marketing simple

Affiliate Services

startup rocket


Lacking resources? Give me the keys and let me manage your affiliate program for you.

startup rocket


Want to manage your program? I can offer expert help and support every step of the way.


Retailers I have worked with


What is affiliate marketing?

In its simplest terms, affiliate marketing is rewarding a publisher for creating a qualified action on your site. That action could be entering details in a form, purchasing a product, or signing up to a subscription plan. How you reward that publisher is up to you as a brand. Typically this will be a cash incentive, either in the form of a percentage of order value (commission) or a single payment amount per action. Sometimes you might like to combine the two and offer a commission plus bonus for every qualified action.

Should I hire an affiliate specialist?

A dedicated affiliate specialist comes with a depth of channel experience to deliver expertise and insights to be able to succeed. This could be competitor or vertical experience, partner relationships, contract negotiations, proven case studies and much more.

What is my expected sales mix from affiliates?

This can depend on your attribution model. But, most brands can expect a sales mix of between 10-25% from their affiliate marketing activity.

Should I launch an affiliate program?

In a word, yes. Your competitors are probably already doing it, and the flexibility of the channel makes it accessible for both btc and btb businesses. If you are worried about cost, the barrier to entry is pretty low, and unlike other channels, you are paying on performance once a partner delivers a qualified order. Read more reasons why here.

How long till I see results?

Core partners in the affiliate channel like cashback and discount, operate lower in the customer sales funnel. If brand awareness is strong it can be typical to see orders coming through days after launch. Every brand is different, and I build a specific strategy for launch on a brand by brand basis.

What about international strategies?

have a network of affiliate professionals across Europe I partner with to enable brands to rollout successfully in new markets. The key foundation would always start with detailed market research and publisher feedback. This establishes potential market penetration, and helps build out a more detailed affiliate strategy for the chosen territory.