Who is Sam Brady?
He is a highly experienced affiliate marketing specialist, who first started running his own affiliate campaigns way back in 2002. A lot has changed since then. Sam has honed his skills working agency and client side managing global accounts for brands like Tommy Hilfiger, River Island, Goldsmiths and Uniqlo.
After launching his own business offering bespoke program management in 2018 he now helps small and large brands become more successful with affiliate marketing.
I make affiliate marketing simple
Affiliate Services
Management
Lacking resources? Give me the keys and let me manage your affiliate program for you.
Consultancy
Want to manage your program? I can offer expert help and support every step of the way.
Brands
Retailers I have worked with
How To Make Your Affiliate Program Stand Out
The recent pandemic, the closure of many high street stores and the rise of direct to consumer brands have all contributed to an influx of
Why Affiliates Aren’t Promoting You
There comes a time with every affiliate program whereby you get inactive publishers. By this, I mean affiliates who may or may not have driven
How to Recruit Affiliates Using Google
Everybody knows Google is big, but how big is it exactly and can you use it to your advantage when trying to recruit new affiliates?
Maximising Seasonal Affiliates for Your Brand
Everyone reading this is probably fully aware of how shopping online increases before Christmas. This holiday season is not anything new for retailers. Seasonal periods
Is Affiliate Marketing Profitable for Brands?
Like with all digital channels, we must have a full view of our affiliate marketing costs. That way, we can analyse if the channel is
21 Reasons Affiliate Marketing is Important
Potentially having a touchpoint across multiple digital channels, affiliate marketing has become incredibly important to companies online. Over 80% of brands and 84% of publishers
FAQ
What is affiliate marketing?
In its simplest terms, affiliate marketing is rewarding a publisher for creating a qualified action on your site. That action could be entering details in a form, purchasing a product, or signing up to a subscription plan. How you reward that publisher is up to you as a brand. Typically this will be a cash incentive, either in the form of a percentage of order value (commission) or a single payment amount per action. Sometimes you might like to combine the two and offer a commission plus bonus for every qualified action.
Should I hire an affiliate specialist?
A dedicated affiliate specialist comes with a depth of channel experience to deliver expertise and insights to be able to succeed. This could be competitor or vertical experience, partner relationships, contract negotiations, proven case studies and much more.