The affiliate tools I actually use
Find out the online tools an experienced affiliate manager like me uses to recruit, nurture and grow every affiliate program I manage.
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Newsletters and general communications
Create landing pages and email sign up forms for recruitment. Supported with all the email marketing tools you need for affiliates.
Network communication is limited, so you need a third-party tool. Segment and personalise all your affiliate communications in a single place.
Easily create email templates with a drag and drop function. Export as HTML and upload into the network or your CRM tool for better looking affiliate newsletters.
No need for expensive graphic designers
No need for a graphic designer. Canva has a wealth of elements and templates to create great looking affiliate banners or email assets.
Similar to Canva, this is an online platform that takes the hard work and expense out of creating affiliate banners and email creatives.
A cheaper alternative to Photoshop that has a lot of the same functionality. Perfect for those whose design skills are less beginner.
Perfect for weekly reports or more in-depth data mining
The affiliate dashboard I use for my client reporting. Showcases all my network data in a weekly dashboard or individual reports for presentations.
Ad tracking platform for independently managing affiliate marketing. Tons of features to reduce fraud and optimise any ads you are running.
Partnered with 111 affiliate networks and gathers all your data to show it a single dashboard for all reporting. Easily find and digest the metrics that matter.
Find and onboard the very best partners
Ahrefs lets you enter your competitors URL and get a list of sites sending them traffic. Search for affiliate URLs to recruit their partners or sign up the biggest traffic drivers regardless.
Like with Ahrefs, these are primarily SEO tools that can be used in the affiliate channel to find and recruit new partners. Using with two different channels makes it much more cost-effective.
Now part of the Impact network portfolio, it can still be used as a standalone tool. With robust CRM tools, it also has an extensive recruitment feature for searching social profiles and website keywords.
Spyfu gives you the chance to find the traffic that is driving clicks to topics or keywords in your niche. Those with high monthly kicks and creating relevant content would make ideal affiliates.
Buzzsumo allows you to see which content has the most social engagement. Finding sites that have an engaged social audience and that cover topics in your niche sounds like prime affiliates to recruit.
Tools for policing the affiliate channel
Monitor affiliate PPC keywords to make sure that partners aren’t bidding and breaking program t&c’s. A notable issue outside of office hours.
The Search Monitor
Keep track of the discounts affiliates are promoting to ensure they are assigned to them. A particular problem with customer email offers.
Find affiliate domains that are similar or have misspellings and are redirecting to the real site after dropping an affiliate cookie.
Affiliate Product Feeds
Optimising your product feeds for all marketplaces and channels
Lengow helps online retailers find the right marketing channels to scale, optimize and automate all online activity
They have engineered the world’s most powerful shopping feed platform for multiple marketplace listings.
Since 2001, ChannelAdvisor has helped global brands solve their product feed requirements.