Affiliate marketing is about forming longstanding relationships with websites that can drive optimised traffic to a brand. As a reward, the brand gives the website (publisher) a commission of the total sales value. This model provides a mutual beneficial partnership.
The affiliate landscape continues to evolve. For example:
Traditional print partners looking to expand revenue streams
Influencers creating new brand partnerships
Tech partners offering typically CPC channels on a CPA model
As a result, the potential partner base is vast and wide. The channel has become more than the big sales drivers of discount and cashback websites.
What every brand needs is proactive account management. Unfortunately in my experience the traditional affiliate networks from which most brands manage their partners let them down. Below are some key points where my management can deliver exceptional results alongside fantastic ROI.