Working with brands I get a full view of their key customer demographics and extrapolate that into my outreach tools. Focusing on who, where and how these customers shop can enable me to find publishers with brand affinity.
I use this brand data to recruit publisher within the network or Saas platform that have a high partnership success rate.
Supporting that my brand new affiliate outreach program enables me to index a large number of potential partners at scale.
- What affiliate your competitors have
- What sites that are using subnetworks
- Lists of most active affiliates
- Category specific affiliates
Creating this list of potential partners for your affiliate program is only one part. I plug this into my CRM system so that all new partners receive personalised e-mails and follow-ups to ensure they are successfully onboarded.