Expanding our affiliate marketing efforts for the brand we took on a wider content focused initiative to increase the reach of the brand to target demographics.
Partnerships with Netmums and Mumsnet, for example, was valuable in giving the brand feedback from its core audience when launching kids and baby ranges. This feedback ultimately guided the brand in making changes to packaging after parents communicated worry at some of the wording.
For the launch of the brand’s partnership with Pharrell Williams we created and implemented an affiliate strategy for getting high volume reach on some tier-one menswear websites like Fashionbeans, Menswear Style and Men’s Fashion Magazine.
Affiliate Marketing, Content Marketing