At the time of Tommy Hilfiger joining the agency we had expanded management across Europe. I was in charge of the marketing team and was the main point of contact for the brand. Operating in four markets, we were keeping a consistent marketing tone of voice in all markets whilst hitting our online targets.
An important challenge for the brand was liaising with partners on the launch of new collections. As a team we would pick key content partners in each market and livestream the New York Fashion Week show. This supported the brand on its digital strategy to ensure that Tommy Hilfiger is a company embracing technology and in touch with the latest trends.