After receiving investment to grow the business, I was approached to deliver wide marketing services and advice to the print marketplace startup. We started by organising a new A/W photoshoot and creating Facebook ads as we looked at driving sales in the busy festive period.
A wider strategy was to massively improve the current indexing of the site through technical and onsite SEO whilst putting in place regular communications with our user base through weekly emails.
Post Christmas while the SEO and CRO improvements were being implemented a campaign for user recruitment through Facebook ads successfully delivered over 35k registrations at a cost of around £0.23 in just 6 weeks.
Email Marketing, Influencer Marketing, Paid Search, Paid Social, SEO