Date and Reporting
Affiliate network reporting dashboards can often not tell the full story. The reports are one dimensional and program managers struggle to gain access to the data. AM's need to build complicated spreadsheets to see data properly.
This is why we have partnered with a third party data tool to manage reporting for our clients. It means we can efficiently grab data like gross vs gross revenue, or inactive vs active publishers. Thus enabling us to communicate the correct data to our partners. Every client receives custom reporting to line up with internal KPI's.
An affiliate program should be effectively talking to all their partners. That means not just sending blanket e-mails in the hope that the right publisher picks up the right message. I have partnered with a top-class CRM tool to manage all partner relationships. Our 'top' partners have regular calls, face-to-face meetings, and strategic discussions. Every single partner is segmented based on client criteria. I can then clearly communicate key brand messaging. This could be at the category level, affiliate type or could go more granular based on audience data.
The affiliate channel is not a separate entity, and as such brand guidelines should be adhered to. Our e-mails replicate brand-customer e-mails but with affiliate focused messaging and widgets added. This ensures that affiliates are exposed to the brand's imagery, tone of voice and overall culture and market positioning.
I have worked in the affiliate industry for many years and been able to forge strong relationships with many affiliate partners. From cashback, discount, loyalty and content, I can enable your brand is presented with all the best opportunities.
I understand that budgets are always tight and ROI needs to be maximised. This is where these relationships can really come into play. I am able to negotiate the best deals available, pick up reduced price inventory and swiftly get site integrations completed.