Affiliate Consultancy

Sometimes a brand is not always looking for ongoing outsourced affiliate program management. It may be that they would benefit from some collaborative guidance on strategy and more effective program management.

If you feel as a brand that your program is not keeping up with industry changes or is lacking tactics for growth. Then I can help. Having worked for a variety of large and small brands I have put in numerous strategies and tactics to improve ROI, recruit more affiliates, and incentivise orders.

By 2021, it is expected that 93% of all internet users will be online shopping (Statista.com). There is steady growth year on year within the ecommerce industry, and as a result there is an ample opportunity for brands to be successful. But, it would also be foolish to throw money at your digital channels and expect them all to perform. Budget management is crucial for maximising ROI.

I can help develop tactics that will deliver better KPI performance – such as improving conversion rate or raising overall AOV. We can work together to build out a budget and revenue target supported with a great commission structure for partners.

Some see working with discount sites as a necessary evil within the affiliate channel. But, there is no denying the wealth of customers at their disposal, and if managed correctly they can become a real asset.

Offering a discount to a customer has been proven to increase conversion. But, an affiliate channel should not be propped up by discount usage. They should be used tactically to protect margin, improve AOV or clear unwanted stock. As a result you should be incentivising code usage from your discount partners and closely monitoring rogue activity.

I work with key affiliate partners to provide stronger and more unique codes, even if a brand has a restrictive ecommerce framework.

Not moving forward, can mean being left behind. As you competitors innovate, they develop new ways to move their businesses forward.

It is incredibly important to remain aware of what your key competitors are doing within the affiliate space. I can open your eyes to:

• What affiliates they are working with
• Tech partners they are integrated with
• How they communicate to their partners
• Commission structures
• Market share data with partners
• Initiatives to drive more orders

As the affiliate industry and your program evolves, you need a network that can support your new requirements. Whether that be from an attribution standpoint, payment model or to overcome tenchical limitations with your ecom platform.

I am in regular contact with affiliate networks and Saas platforms within the UK. It means that when I work with a client to understand their channel frustrations, the awareness of tech on the market can be invaluable. Knowing what other networks or Saas platforms can or can’t do can help to narrow down any solutions needed. I’m not an advocate for always moving networks but for some brands it is key for continued growth in the affiliate channel.

For those looking to launch/relaunch a new affiliate program, then a lot of the legwork has already been completed in your search for the right tracking platform.